The IECA's Sustainability Committee has grown from a concept that emerged from the July 2019 strategic planning session to ensure the long-term success of the IECA. As generally defined, Sustainability is the ability to be sustained, supported, upheld or confirmed. In a nutshell, the ability to exist constantly.
The IECA has focused significant time and energy on the member value proposition. It is generally accepted that there is the high value provided in relation to membership or other fees (i.e. conferences). As we know, in the light of COVID-19, there has been a drastic changing dynamic in credit markets, credit teams doing more with fewer resources, tight budget constraints, and just an overall strain on the energy industry as a whole.
Sustainability is more than just surviving, it is sustaining a level of growth and increasing relevance to our membership and industry.
To ensure the IECA thrives and remains relevant to its members and industry, a Sustainability Committee has been created. and is compromised of 3 points/sub-groups:
· Membership: Focus on member retention, growth, and structure
· Revenue: Seek and implement other sources of non-sponsorship revenue
· Relevance: Investigate strategies that may enhance, amplify or expand the essence of our association.
While each sub-committee has a separate purpose, all need to work together to keep the IECA sustainable for years to come. If you are interested in being part of the IECA sustainability efforts, we recommend you volunteering on the IECA membership committee, as membership for the IECA, and most associations is the bloodline of success for the organization!
Sustainability and long-term plans were the strategic mission moving into 2020, and now that is the group’s plan for moving into 2021.
If you have any questions about the IECA's Sustainability initiative or want to be involved, please contact the IECA Vice President of Sustainability, John Early, or contact the IECA at email@example.com.