4 Strategic Pillars

4 Strategic Pillars

The 4 Strategic Pillars of the IECA

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Do you know what the 4 pillars of the IECA are and what they mean to the IECA?

Through the 4 pillars (the core segments of the IECA) it is the Board’s mission to ensure that the IECA is properly positioned to serve its membership, provide the most value and ensure sound association governance. Through strategic planning initiatives, the Board of Directors identifies areas of risk, improvement, and opportunities which have translated to 4 strategic pillars as follows:


  • Implement new committee structure/oversight and establish and document expectations of education groups
  • Support new education groups to build awareness within the IECA members
  • Drive a global education agenda

Members & Stakeholders

  • Communicate and enhance membership value proposition
  • Identify membership expansion and provide strategic marketing goals
  • Track and drive member retention efforts
  • Identify and implement solutions to boost member engagement

Communication & Technology

  • Implement effective communication to different audiences
  • Provide relevant and current website/mobile app offerings
  • “Voice” development
  • Strategic Alliances


  • Identify prospective leaders from the membership
  • Develop effective communication of IECA organizational structure, path to leadership and expectations
  • Identify and facilitate leadership training opportunities
  • Develop and maintain a database of existing and potential volunteer leaders